At New Year wishes ceremony: Orange Cameroun DG reiterates pledge to foster digital transformation, dev’t.

Benon reiterated the company’s pledge to journalists in Yaounde Monday January 30. This was during a ceremony organised by officials of the company to present New Year wishes to media personalities.

Flanked at the grandiose ceremony by the Secretary General of Orange Foundation, Elizabeth Ehabe, the Director of Institutional and Regulatory Affairs, Alain Blaise Batongue, the Director of Marketing and Communication, Yves Kom and the Director of Orange Digital Centre, Emmanuel Etia, the perfectly bilingual Orange Cameroun DG, used the ceremony to remind journalists of the company’s activities in different sectors in the country as well as their products.

In his address, the Orange Cameroun DG disclosed that the company intends in 2023 to support the digital transformation of the Cameroonian press and lauded their efforts in informing, educating and accompanying without transition, reawaken consciousness and hidden talents.

"We want Africa to embrace digital transformation for its progress. For me Africa has to capitalise on digital transformation. We need to integrate digital in education so that pupils and students can get used to it,” Benon said.

The Orange Cameroun DG also underscored the need for youths to integrate digital innovations in their startups in a bid to stimulate the ecosystem.

“If enterprises don't have the means to start their projects, that is a problem. But Orange has a fund in the whole of Africa-Access to internet for all. Orange Cameroon covers 85% but internet penetration in Cameroon is just 35%," Benon stated.

He reminded media men and women that the company provides about 700 direct job and 46,000 indirect jobs to Cameroonians.

Harping on the company’s corporate social responsibility, the DG said: “We support many sports and we have been accompanying the Indomitable Lions of Cameroon for the past 20 years. We have Orange Digital Centre to accompany innovative startup projects."

For his part, the Director of Marketing and Communication at Orange Cameroun, Yves Kom, said the company is unveiling attractive offers to accompany youths celebrate the 57th National Youth Day.

“We have Orange Pulse so that these youths can have platforms that can benefit them. We know that they need a good plan and so we offer them that opportunity," Yves Kom said, adding that “2,500 youths were trained for the past two years”.

“We have signed partnership with universities and many renowned schools. We will enable these youths to undergo internship programmes," he further disclosed.

The Director of Marketing and Communication at Orange Cameroun said the company has also launched a revolutionary feature which eases customers' ability to transform data bundles to call bundles and vice versa and extend the validity of their subscribed bundles dubbed PAWA.

For his part, the Director of Orange Digital Center, Emmanuel Etia, assured all and sundry that "Access to Orange Digital Centre is free” and opened to all to apply.

The Secretary General of Orange Foundation, Elizabeth Ehabe, told media men and women that the organisation has given kits to some 10,000 youths to enable them get acquainted with the digital world.

“About 4,000 women have benefitted from our program. We intervene in communities to make sure that they have good schools, health and potable water. We have transformed six communities in Cameroon,” Ehabe explained.