To combat COVID-19: Prudence Foundation offers huge financial support to NGOs, hospitals….



Prudence Foundation, the charity arm of giant insurance company of international repute, Prudential Africa, has donated the sum of USD 75,000, approximately 41.7 million FCFA to Non-Governmental Organisations, NGOs, hospitals that are at the front line in the combat against COVID-19 pandemic.

The millions-worth COVID-19 Relief Fund duly donated will provide hospitals in four regions of Cameroon; Littoral, Centre, South West and West with materials to frontline workers to effectively manage patients with COVID-19. Moreover, it will also amplify a sensitisation campaign to help curb the spread and raise awareness on the importance of COVID-19 vaccination.

Prudential, Coeur et Vie Foundation officials speaking at press at conference

‘Coeur et Vie' Foundation, acting as a bridge between Prudential and the selected health centres in the implementation of Prudence Foundation COVID-19 solidarity actions, was selected due to its capacity and reach out to the average number of persons Prudence Foundation envisaged for the second phase of the charity programme. Coeur et Vie will have to provide semester reports on how the fund is managed.

Coeur et Vie’s CEO, Dr Armel Florant, told reporters that, "the selected hospitals shall be accompanied in the fight against COVID-19, based on the result of a feasibility study, proving their needs.

According to the Chief Executive Officer, CEO, of Prudential Beneficial Insurance Cameroon, Nkwenti Handsome Brain, the action is part of the company's solidarity programme through Prudential Africa's subsidiary, Prudential Beneficial Insurance Cameroon, which has always stood for a community-based approach.

Prudential CEO, Coeur et Vie, hospital representatives after check handing ceremony

“This initiative demonstrates once again that Prudential remains a company that helps people get the most out of life. While the pandemic is taking place globally, the fight is local and will be won at the community level. Prudential Beneficial Insurance is committed to helping these local communities effectively fight against the virus. This is why our company, through its foundation, will continue to support the State of Cameroon in the promotion of barrier measures against COVID-19," he said.

Nkwenti Handsome Brain, in his address, equally noted that since the creation of Prudential Insurance in the 1880s, the company has always worked towards disaster relief. He mentioned their contribution during the two world wars, the Titanic shipwreck, the Spanish flu, amongst others.

“Over the years, Prudential Beneficial has remained true to its slogan '’We help people get the most out of life’. It has done so by sponsoring sports activities such as: golf, Race of Hope 2021 and 2022, the Douala Marathon, the recently concluded AFCON 2021, just to name a few. Health and well-being is definitely amongst its top priority" Nkwenti added.

He noted that Prudential Beneficial has granted full insurance coverage to all its clients who had come in contact with the virus. However, he did not roll out the severity of other pandemics such as cholera and revealed that Prudential is seeking ways to assist in the fight against COVID-19 in its repost plan against cholera.

He further enjoined the press to serve as heralds of the good news behind health insurance coverage for family members, children which spans beyond the life of a parent.

Through the donation, Prudence Foundation hopes to impact approximately 3.5 million people within a period of four months.

About Prudential BeneficialPrudential

Prudential is a global financial services group that provides life insurance, pensions and asset management products and services to approximately 20 million customers in Asia and Africa. Prudential offers life insurance in eight countries namely Cameroon, Côte d'Ivoire, Ghana, Togo, Kenya, Uganda, Zambia and Nigeria.

For almost ten years, the life insurer has been offering affordable insurance and health solutions. Today, it serves more than 1.7 million customers through a distribution network of more than 13,000 distribution networks of more than 13,000 agents and 600 branches.

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