Together in Africa: PariPesa Announces Partnership with Olympique de Marseille.

PariPesa has become OM’s Regional Africa Partner,bringing the Club and the brand closer to football fans throughout the continent.

Built around football passion, ambition and audience engagement, the collaboration will combine OM’s heritage with PariPesa’s digital experience and African market presence.

More Content, More Engagement, More Football
The partnership will create a regular flow of fan-oriented activity. Co-branded digital campaigns will bring OM content and stories closer to African supporters, while competitions, giveaways and original content will provide additional ways for the football community to take part.
Partners with a Common Goal
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content,
activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.

Strengthening a Recognizable Football Brand in Africa
Olympique de Marseille becomes another important part of PariPesa’s long-term brand development in Africa. The collaboration helps strengthen PariPesa’s credibility, expand its visibility and create stronger associations with football audiences across the continent.
It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons.
Touré’s standing among African fans and OM’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted, recognizable brand presence.
 

Looking Ahead
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives designed for African football fans, including co-branded digital campaigns, competitions, giveaways and original content celebrating the connection between Marseille and Africa.
 

PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership develops through new stories, campaigns and experiences created for African football fans