To counter fake news: NCC drums responsible journalism.

It was attended by journalists and media practitioners. Focus was to reflect on the challenges posed by the rapid expansion of digital communication and social media platforms.

The Douala consultation was part of the NCC’s campaign to promote responsible journalism, reinforce professional ethics and encourage media practitioners to contribute to national unity and peaceful coexistence in an increasingly digital information landscape.

Speaking during an interactive session with the press on Monday, the Head of Mission and representative of the President of the NCC, Serge Ngando Ntone, observed that digital technologies and social media have broadened access to information and accelerated its dissemination.

He said the tools have also encouraged the spread of fake news, hate speech, stigmatisation and content that glorifies violence. Ngando Ntone warned that the growing "infodemic" threatens social cohesion and places an even greater responsibility on journalists to uphold professional standards.

"Journalism must not be carried away by the race for sensationalism. Rather, it must remain the indispensable bulwark, a trusted institution that safeguards the public interest and promotes social peace," he said.

Ngando Ntone explained that the NCC is increasingly prioritising prevention through dialogue and sensitisation, instead of relying solely on sanctions. According to him, the regulator intends to prevent media excesses by engaging journalists before violations occur.

He went on to urge media practitioners to rigorously verify information before publication, ensure balanced reporting, diversify their sources and reject all forms of tribal hatred, discrimination and inflammatory content capable of fueling divisions within society.

The journalists were reminded that press freedom remains a fundamental pillar of democracy, but stressed that it must always be exercised with responsibility, professionalism and respect for laws.

"Freedom and responsibility are inseparable. The professionalism of the press must make the difference," he emphasised, while also drawing attention to the legal provisions governing hate speech and the dissemination of false information.

Participants also discussed persistent challenges affecting the media sector, including limited access to credible sources of information, the need for continuous professional training and the difficult economic environment facing many media organisations.

This article was first published in The Guardian Post Edition No:3869 of Wednesday August 05, 2026