Ecobank unveils first commercial wealth management solution in CEMAC.

The new service was unveiled on Wednesday, July 8, 2026. This was during an exclusive event in Douala under the theme "Wealth Redefined”. 

It echoed a significant shift from traditional banking by providing tailored financial planning, investment advisory and estate planning services for high-net-worth individuals, entrepreneurs and business leaders.

Speaking during the launch, the Managing Director of Ecobank Cameroon, Gwendoline Abunaw, said the initiative reflects the bank's commitment to supporting customers beyond conventional banking products.

"Wealth management is not a product offering. It is a way of being. Our role is to accompany customers from the moment they begin creating wealth, helping them grow it, protect it and successfully transfer it from one generation to another," she said.

According to Abunaw, the programme seeks to equip clients with the knowledge and financial tools needed to achieve their long-term financial objectives through proper planning and investment.

She explained that the initiative is expected to strengthen financial inclusion by encouraging more people to channel their savings into the formal banking system, thereby contributing to national economic development.

"For our customers, we are offering much more than banking services. We are providing a new way of managing wealth and helping them understand how to use their assets to build lasting prosperity," she added.

Dedicated premium banking experience

Presenting the new service, Director of Premium Banking at Ecobank Cameroon, Bernadette Chimène Owasi, described Premier Banking as a complete transformation of the customer experience designed specifically for clients with sophisticated financial needs.

She said the service provides dedicated relationship managers, personalised financial guidance and access to exclusive banking facilities tailored to each client's ambitions and family needs.

Owasi noted that the bank's objective is to build long-term relationships with customers by accompanying them throughout every stage of their financial journey.

She added that the launch forms part of Ecobank's celebration of 25 years of operations in Cameroon, reaffirming its commitment to innovation and customer-centred financial solutions.

Tailor-made wealth solutions

Financial planning expert, Edmond Ade, who addressed participants, stressed that wealth requires much more than banking products.

"Wealth demands a trusted partner, personalised guidance and a long-term vision," he said.

According to him, every client has different ambitions and priorities, making customised financial planning essential.

He explained that Ecobank's wealth management model follows clients through every stage of life, from wealth creation and expansion, to preservation and eventual intergenerational transfer.

Ade said the programme combines international expertise with local knowledge to deliver investment advisory services, financial planning, succession planning, bancassurance solutions and access to international investment opportunities.

"Our ambition is to become the trusted financial partner for families, supporting not only individuals but future generations as well," he stated.

Global partnerships broaden investment opportunities

The launch also featured presentations from international wealth management specialists and strategic partners.

Representatives of leading global advisory firms showcased opportunities in international investment, residency-by-investment and citizenship-by-investment programmes available in several jurisdictions. 

They explained that such solutions enable qualified investors to diversify their assets globally while accessing international education, healthcare, business and travel opportunities for their families.

Exclusive benefits for Premier Banking clients

Ecobank Premier Banking offers an extensive range of premium services, including dedicated relationship managers, personalised wealth management, Premier Current and Savings Accounts, multi-currency banking, priority customer support and premium Platinum and Infinite payment cards.

Clients also benefit from global concierge services, lifestyle management, travel assistance, enhanced digital banking through the Ecobank Mobile App and Online Banking platform, as well as seamless cross-border banking services across Ecobank's African network.

This article was first published in The Guardian Post Edition No:3847 of Tuesday July 14, 2026