To highlight importance of culture in advertising: NKAÑ Group to stage landmark confab January 22.

Members of NKAÑ Group

A group of final year advertising students of the Advanced School of Mass Communication, ASMAC, known as the NKAÑ Group, is set to host a groundbreaking conference to highlight the importance of advertising. 

The highly anticipated event, which promises to be a game changer, will take place on Wednesday January 22. 



The conference will take place on the campus of ASMAC under the theme“Advertising and Cultural Aesthetics: a major asset for advertisers”. 

According to organisers, the conference is to provide an educational and inspirational experience for advertising students by exposing them to professionals in the industry. 

It also seeks to highlight the importance of culture in advertising, to promote creative and strategic communication and to create a unique event that combines the beauty of culture with the principles of advertising.

Speaking in an interview with The Guardian Post, the President of the Organising Committee, Bitmia Lucien Foncha, underscored the importance of the conference. 

According to the NKAÑ leader, the event represents a unique opportunity for students to demonstrate their ability to organise a large-scale event, from conception to execution, while putting into practice the knowledge gained from their training. 

She furthered that the confab will also serve as a moment of interaction between professionals and students of the institution, providing valuable training for the latter.

“The impact of culture on advertising is not just a tool for communication; it is also a reflection of our society and our cultural values. We believe that creativity, combined with a deep understanding of culture, is the key to developing effective and engaging advertising strategies,” Foncha said. 

Foncha added that: “This day has a specific networking rhythm, offering a unique platform for exchanging ideas and making valuable contacts, and we encourage each and every one of you to take an active part”. 

The conference, we gathered, will be a unique opportunity for young students and professionals to meet and exchange thoughts on the importance of culture in advertising, and to make valuable contacts with experts. 

Participants will also have the opportunity to attend a conference led by renowned speakers. Through the conference, it was disclosed that the various partners and investors will discover the impact of cultural references in the creative process and to anchor innovation in the field of advertising.

The conference is part of an initiative aimed at strengthening the understanding of cultural issues in advertising and bringing the players together around enriching and constructive activities. 

The organisers also furthered that the conference will be a real immersion in the world of advertising. This in order to discover not only how cultural policy influences advertising strategies, but also how it can be a powerful lever for creating hard-hitting and engaging campaigns. 

The conference will feature talks from experts and networking sessions to discuss best practice and share experiences. It is important to note that the organisation of academic conferences is a tradition specific to advertising students at ASMAC. The conference on advertising and cultural aesthetics is an ambitious project organized by the NKAÑ group.

 

This story was first published in The Guardian Post Edition No:3341 of Friday January 17, 2025

 

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