Youth-led entertainment company launched in Bamenda.

From Biami Bleezie in Bamenda

The entertainment industry in Bamenda has had a leap forward. This follows the launching of a youth-led entertainment company, Noble Arts Entertainment Company, NAEC. The company was presented to inhabitants of Bamenda at Epic Center over the weekend.

The youth-led company, with head office in Bamenda, has branches in Douala and Yaounde with vision of being amongst the leading entertainment companies in central Africa. "Our value proposition is to create career opportunities for young people, foster family bonds by aiding them document memories of loved ones and important moments in their lives as well as enable accessibility to entertainment solutions," Menkemndi Randy, CEO of NAEC, said while explaining the mission of the company.

NAEC, existing for eight years now, is a company registered under the Ministry of Small and Medium Size Enterprises with projects tagged to its name such as 72 Hours, a movie advocating for peace in the crisis-hit North Wwest and South West Regions; Standard Seven, which seeks to reduce inequality amongst people living with epilepsy and Caro, aimed at reducing the level of inequality amongst women.

According to Dzebam Godlove, coordinator of Draufsicht, who was present at the launching of NAEC: "It is a great initiative from young people geared towards employment and promotion of talents, which I find wonderful. Being young, dynamic, focused and winners of awards, to me, makes them standout and Bamenda needs to support this great talents take the lead".

Premiere of the movie Standard Seven, fundraising for people living with epilepsy to develop an application that will reach out to aid more people, presentation of NAEC products and services and artistic performance were activities that crowned the lunching of the company.

The CEO of New Breed Africa Foundation, Atangche Zita, appreciated the impact of the company in the areas of music and movies. "They have developed so many talents in the field of arts and the support given to them during the launch to purchase good equipment was a good sign for the growth of the entertainment industry," she said.