Afriland First Bank Steals show at PROMOTE 2024.

At PROMOTE, Afriland First Bank has remained an institution of reference. 

In line with the theme of the exhibition: “Private sector, evolution and structural transformation of African economies”, the Bank’s stand has been pulling thousands of visitors daily.

Afriland First Bank stealing show at PROMOTE 

In the meantime, Afriland First Bank has remained a major force of attraction at this year’s PROMOTE. 

Given its vast deployment and multiple services offered in support of Small and Medium-sized Enterprises, SMEs, and taking financial services closer to Cameroonians, it has continued to make the difference at the fair ground in Yaounde.

Afriland First Bank, being the main sponsor of PROMOTE this year, has lived up to expectation, responding to the worry of start-ups and other business persons.

Speaking to reporters at a briefing yesterday, Afriland First Bank’s Director of Retail Banking and Network, Herve Ayissi, shed light on the financial institution’s contribution to the restructuring of major and petit businesses.

Ayissi said Afriland First Bank has proven beyond doubt that it is “a Cameroonian bank for Cameroonians and Africa in general". 

He urged citizens to approach the bank’s institutions nationwide to benefit from its customer-friendly and economic growth-focused services.

SARA Money, Gab Recycling attracting customers

At PROMOTE 2024, Afriland First Bank has been presenting its services to customers and potential customers. 

One of its major products, SARA Money, a cost-free mobile money service, is among the unique services the bank is offering.

There is also the Gab Recycling Service, which makes it possible for Afriland First Bank customers to withdraw and save money through a machine. The service is available 24/7. 

According to Ayissi, the multiple services are meant to enhance financial inclusion. He told reporters that Afriland First Bank is committed to serving the best and offering affordable financial services to Cameroonians.

Backbone of SMEs

To further match words with actions, this year’s PROMOTE took a different twist with Afriland First Bank. 

It provided stands for various SMEs to show-case their know-how and exchange with customers.

In addition to these, Ayissi said in the last couple of days as PROMOTE has been rolling on, Afriland First Bank has been putting experts at the service of heads of enterprises, to provide them with the much-needed counsel.

“If we want to have a flourishing economy, we must have champions who are sustaining that economy,” Ayissi remarked, insisting that Afriland First Bank believes economic transformation requires that SMEs get the needed support. 

Citing the issue of financing as a major preoccupation, he said the bank has continued to provide such alongside capacity building to guarantee success.

Deputy GM on bank’s financing of economy

The unmatched investment of Afriland First Bank in every sector of Cameroon’s economy, has seen it leading in terms of funding Small and Medium-sized Enterprises, SMEs, offering capacity building and attractive financing windows to businesses.

When PROMOTE 2024 went underway on Monday February 19, it was the Deputy Director General of Afriland First Bank, Youssoufa Bouba, who led the cat out of the bag.

He told investors, members of government and business owners how high and unique the bank has gone in keeping Cameroon’s economy  resilient.

Youssoufa revealed that the nation’s top indigenous bank, Afriland First Bank, has injected over 1,643 billion FCFA to finance the economy. 

He said the amount, which was released as 2023 ebbed out, is a manifestation of the financial institution’s commitment to remain the champion of Cameroon’s economy.

The Deputy General Manager said Afriland First Bank will continue to multiply efforts to be at the service of Cameroon’s economic growth. 

He said whenever the need arises, be it in terms of structural transformation of enterprises, capacity building and boosting financial inclusion in Cameroon, Afriland First Bank will remain at the top.

Youssoufa said work done in recent times is yielding fruits as more private enterprises have continued to build capacity and are becoming more resilient.

He restated that since its creation, Afriland First Bank has remained a top player in wealth creation and distribution in the public and private sectors.

Situating the need for structural transformation, especially within the African context, Youssoufa said, Afriland First Bank will continue to take part in fruitful discussions. 

Such discussions, he said, must result in the transformation of all sectors of the economy, with visible transition from artisanal to modern forms of production.