At PROMOTE 2024: Dangote Cement Cameroon charms, assures clients of products quality.

The Chief Executive Officer, CEO, of Dangote Cement Cameroon, Bertrand Mbouck, gave the assurance while at the company’s stand at the ongoing Yaounde International Trade Fair for SMEs and Partnerships, dubbed PROMOTE.

PROMOTE 2024 is holding at the Yaounde Conference Centre. 

The company’s stand, since the start of the fair, has attracted several hundreds of visitors and stakeholders seeking to forge business collaboration. 

Addressing the press, the CEO said their presence at the fair is to pass across a message of assurance of the quality, availability and affordability of its different products, despite the various constraints facing the industry. 

Resolute to its mission of transforming Africa, the CEO said the company is maintaining the high quality of its products, even when faced with inflation in the cost of raw materials. 

“Despite the changes in the cost of raw materials, we have taken measures not to allow consumers feel the effect of inflation on our primary raw materials. It is a message of citizen enterprise and social responsibility,” Mbouck told the press.

He added that: “We want to reaffirm and reassure the population and the different trade bodies of our premium products, which are Dangote 3X Cement and Dangote Falcon Cement”.

In 2023, Cameroon witnessed a series of building collapse, especially in the cities of Douala and Ngaoundere, with several lives lost and properties destroyed. Urban development experts had attributed some of these incidents to the quality of construction materials used.

The CEO assured that Dangote Cement Cameroon products are of high quality and global standing and urged the public to carry out construction works in tranquillity by using her products. 

“It is a message of professionalism, support and pride that we are sending across through our products,” he added. 

In addition, the Dangote Cement Cameroon boss noted that their presence at PROMOTE is also to pass across a message of her contribution to the industrial and commercial fabrics at the national and Subregional levels. 

Premium products

The Dangote Cement Cameroon two premium products are the Dangote 3X Cement and Dangote Falcon Cement. 

The 3X Cement, decoded to mean Xtra Strong, Xtra Life and Xtra Yield, is said to have been designed to give more value to the end users.

3X Cement has high clinker content, suitable for most building uses, and some infrastructure works such as bridges.

The Dangote 3X CEMII/B-P 42.5R also primarily aims to prevent construction collapse, making it the first choice for builders and contractors.

For its part, Dangote Falcon Cement is the latest variety of the company's cement, launch on the local market in November 1, 2021.

The variety, said to be multipurpose, affordable, quick set, is a unique mixture specially formulated for moulding concrete blocks, raising walls, plastering, tiling, low-rise buildings, masonry and dams. 

In addition, the Falcon CEMIV/B-P 32.5R is a pozzolanic cement, most suitable for low load-bearing applications and for jobs in a harsh and aggressive environment.

Both 3X and Falcon are available in 50kg bags and in bulk.

Distribution network

According to officials at the leading cement producing company, they are positioned to grow further in the Cameroon market and maintain their leadership. 

The company has committed itself to providing superior quality cement for infrastructure and housing development, in order to improve the daily lives of compatriots. 

To this end, the company operates pozzolan quarries in Batoke and Tombel in the South West Region, as well as Loum and Penja in the Littoral Region. 

In terms of logistical power, Dangote Cement Cameroon possesses a fleet of over 150 trucks, making its distribution network one of the most efficient in the world, and ensuring that cement is available close to the consumer. 

It also has warehouses in Yaounde, Garoua-Boulai and Bafoussam.

Corporate Social Responsibility

Although Dangote Cement Cameroon's main aim is to create wealth through added value, it is also aware of the need to make a difference to people's lives, particularly those of members of the host communities.

In line with the policy of the mother company, Dangote Cement Group, the Cameroonian subsidiary has put in place a solid Corporate Social Responsibility, CSR, strategy that translates into projects and actions in favour of host communities, and the Cameroonian people.

Thanks to its collective efforts, the company has devised and implemented a robust Corporate Social Responsibility policy, particularly in the fields of social services, education and health. 

They have also made a point of delivering projects that have a positive impact on people's lives, such as granting of scholarships, rehabilitation of schools, roads, hospitals, and building community halls.

The cement producer has also been supporting the government of Cameroon in rebuilding Regions hit by crisis, set up water and electricity supply systems, public gardens in various towns and Regions of Cameroon. 

About Dangote Cement Cameroon SA

Dangote Cement Cameroon SA, DCC, a subsidiary of the Dangote Cement Group, was inaugurated in Douala on August 27, 2015, as the first new entrant to the cement market in Cameroon.

It has a cement grinding unit with a capacity of 1.5 million tonnes per year, with a dedicated quay for unloading clinker and gypsum directly into the plant located in Douala. The imported raw materials are mixed with local pozzolan.

Since its launch, DCC has emerged as the market leader in cement in Cameroon, and boost of being the first cement plant to introduce grade 3X 42.5R cement, with its three specifications; Extra Strong, Extra Durable, Extra Profitable, to the local market and make it accessible to all. 

Dangote Cement Group is a subsidiary of Dangote Industries Limited, a trading company founded by Nigerian, Aliko Dangote, in 1981.