Digital transformation: MTN customer service boss underscores role of private sector.

Daya made the observation January 17. She was speaking during the International Finance Corporation, IFC Private Sector Day in Cameroon. The IFC-organised event took place in Douala. 

Daya spoke on behalf of the Chief Executive Officer, CEO, of MTN Cameroon, Mitwa Ng’ambi.

 A roundtable conference at the event was staged under the theme: “Accelerating digital transformation by leveraging suitable financing solutions for development of the digital sector”.

Daya emphasised the need for the private sector to be fully supported to enable it assume its role in Cameroon’s digital transformation move. Such support, she said, is necessary for growth.

While underscoring the importance of regulation, the MTN official said there is need for affordable pricing for electronic devices. 

Such a prerequisite, she said, is needed to permit everyone benefit from a modern connected life.

The event brought together private sector operators. Discussions focused on increasing private sector growth and sustainable economic development in the country.

The Minister of Small and Medium Sized Enterprises, Social Economy and Handicrafts, Achille Bassilekin III chaired the event. 

This was in the presence of participants from IFC including: IFC Vice President for Africa, Sérgio Pimenta; IFC Regional Director for Central Africa and Anglophone West Africa, Dahlia Khalifa.

Also in attendance was the Co-President of the Association of Enterises of Cameroon, GECAM, Célestin Kamanou Tawamba. There were also operators in the domain of infrastructure, manufacturing, agribusiness and services, and financial industries at the event.

Discussions during the IFC Private Sector Day equally focused on IFC's investment and advisory services projects in Cameroon. 

Participants also look at the organisation’s support to the materialization of government’s National Development Strategy 2021-2030, SND30 and its digital, agribusiness, and infrastructure sectors, among others.

The IFC worthy to be said, is a member of the World Bank Group. It is the largest global development institution focused on the private sector in emerging markets. 

The group works with more than 100 countries that are using their capital, expertise, and influence to create markets and opportunities in developing countries.