AFCON 2023: New UCB beverage, Razzl, exclusive soft drink sponsor.

The brewery company announced the prestigious partnership with the Confederation of African Football, CAF, during a press conference Wednesday, November 29, 2023.

The partnership and remarkable collaboration of the dynamic and vibrant beverage brand, recognised for its unique taste and sensation, UCB officials stated, marks a significant milestone, aligning Razzl with one of the most anticipated soccer events on the continent. 

The carbonated soft drink brand which has been launched across Africa, including Nigeria, is already making remarkable footprints across the continent. 

Razzl is available in exciting variants of Cola, Orange, Grenadine and Lemon. It is readily available, both in offline and online trade channels.

Celebrating football on the continent 

The AFCON tournament, with over 500 million viewership across the globe, it should be noted, has become a very successful asset that ties in well with Razzl’s vision and aspirations to become a Pan-African brand.

The partnership as exclusive official soft drink sponsor, it should be said, highlights the commitment by Razzl to create memorable experiences, celebrate the love for football and contribute to an electrifying ambiance that unites fans in their passion for the game.

Razzl's collaboration with CAF signifies an exciting opportunity to connect with diverse audiences through innovative activations to resonate with the tournament's fervour. 

UCB Managing Director flanked by other officials during press conference 

Enter UCB Managing Director 

The Managing Director of UCB, Austin Ufomba, stated that as the exclusive official soft drinks brand of AFCON, Razzl will infuse the football tournament with enthusiasm, energy and refreshing beverages. 

“We are honored to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football. Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to live the moment. We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories and the exhilarating moments that define AFCON,” Ufomba said.

Razzl committed to memorable AFCON moments 

Razzl, officials added, is not just a drink, but a celebration of freshness, an attitude and an inspiration to discover oneself, be original and to be on the spotlight.

As the exclusive official soft drink brand, UCB officials told reporters that Razzl will infuse the AFCON tournament with its exhilarating flavours, refreshing presence and boundless enthusiasm, enhancing the overall experience for fans, players and spectators alike.

UCB Managing Director, Austin Ufomba, speaking during press conference 

Unveils freestyle football for youth, enticing prices for customers 

As part of the activation, Razzl, officials added, will be unveiling its freestyle football challenge for youthful freestylers.

The challenge, they stated, is for football fans to express their unique flair and ingenuity through captivating tricks, mesmerising moves and impressive performances inspired by the excitement of AFCON.

“The Razzl freestyle football challenge will appeal to its talented younger, energetic audience, showcasing its products alongside the excitement and creativity of freestyle football,” UCB officials said. 

Other activities to follow the launch will be a Consumer and Trade Promos that will involve winning of all-expense paid tickets to the AFCON, execution of Fan Zones as well as exciting advertising, experiential and digital campaigns and limited-edition packaging. 

More details about all these activities, UCB officials disclosed, can be found on the product’s social media handle @razzlcm on all social media platforms viz, Facebook: Razzl_cm, IG: razzl_cm, Twitter: Razzl_cm & Tik Tok: Razzl_cm